Examining the Product Requirement Document (PRD), I start this step by determining the issue the product should solve. I also consider the goals and objectives of the product, as well as any restrictions or constraints that could impact the design process.

I get into a brainstorming session to produce innovative ideas and Possible concepts that satisfy the stated market demands and are consistent with the brand's vision is sketched and visualized. This involves analyzing the research outcome and conduct audits on existing similar products to know what will work and how it will work.

It gets interesting here!!!!🎉🎉. At this stage, I formulate a clear design strategy based on the research insights and chosen concepts. While defining the product's unique selling points, value proposition, and how it will meet customer demands I Create prototypes of the product, starting with rough mock-ups and gradually refining them. Prototypes help test functionality, usability, and aesthetics, allowing for iterative improvements.

At this stage after designing and the prototype is made I conduct usability testing with real users to gather feedback on the prototype this helps me to understand how users interact with the product, uncover pain points, and identify areas for improvement.

Based on user feedback, I iterate on the design, making necessary refinements and enhancements to ensure the product meets user expectations and aligns with the defined strategy.

After all iterations have been done, I convey all the necessary design specifications, assets, and documentation to the development team to ensure a smooth transition from design to execution.